What are festivals, after all? Well, they’re large parties with a certain theme which are meant to entertain the guests, which are usually free to visit, with with plenty of interesting activities to make the stay of the visitors more enjoyable. So, what can you actually do to make a festival and to make sure guests enjoy it?
Step 1: Decide on a theme – Festivals are often themed, which is how they get visitors. Trumpet playing festivals, medieval masks festivals, role players gathering festival, hard rock and metal festivals – you name an interesting activity many people enjoy and you can organize a festival on that theme, but you have to decide on a theme beforehand if you want the festival to do well.
Step 2: Location, location, location – The second most important factor is where the festival will occur. The problem is, you’re not likely to get a permission to organize a festival in your city park because that either takes a lot of paperwork and paid fees, or you need a festival to already be pretty popular. A nearby town is more likely to be a good host for your festival, but you have to pay attention to how will guests come to the festival and if there’s enough space for all of them to drop by. Are there hotels, parking lots, can tents be pitched up and things like that – all of this is very important to your visitors, and thus, to you.
Step 3: Time – When is this festival going to be held? What will the weather be like at the time? Is it an one-day festival or will festivities last for several days? You need to answer all of those questions to both yourself and your guests if you expect them to come.
Step 4: Put the word out – Nobody will come if nobody knows about it. You need to make sure the word gets out if people are to hear about it, and just making a facebook group and spamming is not going to cut it. It would be best if you can get some sponsored advertisements for radio and TV, if possible targeted at your likely visitors (you are making a roleplaying festival? target comic book stores, libraries and game shops).
In the end, if you do a good job, if your festival is neatly organized and interesting and if you’re not being bad towards the people who come to enjoy themselves, you will have yourself a festival that people would love to come back to. Year after year it can grow beyond your wildest dreams and get you to put yourself on a map of festival activities.